Trailers that Lead

The force of brevity Poe found in the 100 lines poem {The Philosophy of Composition) has many descendants in today's ADHD-icted World.
My favorite are (Movie) Trailers. And what a misnomers, by the way! They often are the best part of the show. Just like the commercials on TV, especially the Super Bawl-grade ones. Think about the message and appeal they compact in a minute or two. I can't remember a trailer that disappointed me, while most movies do. And how many movies I do go see because of a trailer! (Of course there is some survivorship bias of sorts here: I do not go see certain movies because of the negative expectation their trailer sets, those movies might have turned positive surprises.)
Some trailers do rise above the mass. And I am not the only one to appreciate these ultra-short features akin to very short stories, but actually a feat of editing. I remember hearing of people going to the movies just to see the trailer of one of the "Star Wars" episodes (probably a precursor to this one).
One of my all-time favorites is the original "Cloverfield" trailer, which started as abruptly as ever, haphazard and raw just like the hand-held camera video it purports to be.
I also enjoy crescendo-trailers, like the first version of "The Girl with a Dragon Tattoo" or "After Earth," which is playing in theaters as I write. The latter is also a crescendo in elocution and delivery. I took it as a hybrid between FDR's "fear of fear" and Scientology anti-psychiatry.
Who's trailing here?